About Us

Our company, a leader in both national and international markets, continues its success with high production standards, strong marketing strategies, and environmentally friendly policies. With our customer satisfaction and quality-oriented approach, we move confidently toward the future.

As the Lila Cosmetics family, we started our journey in 2003 with hair coloring and care products, and since that day, we have continued our strong rise in the industry.

In addition to the brands we offer for home use, we also produce products trusted by professionals, securing a solid position for ourselves in both national and international markets. Thanks to our marketing strategies and effective dealer network, we continue to grow day by day by increasing our market share.

In our facilities, covering 20,000 square meters of enclosed space, we carry out production in compliance with European Union norms and according to Good Manufacturing Practice (GMP) and ISO 9001 quality standards. Every stage, from packaging production to filling, undergoes meticulous controls to maintain our quality.

With our machinery offering an integrated annual filling capacity of 100 million units, we provide rapid solutions to market needs. The competence and training of our employees, combined with high-tech automation systems, contribute to the economy by creating employment opportunities.

Our products reach consumers only after performance tests are approved by expert teams in our laboratories. We alone account for 45% of Turkey’s hair dye exports and contribute to the country’s development by exporting to 61 countries.

With our production quality certified by domestic and international accreditations, Lila Cosmetics continues to grow and maintain its leadership position in the industry. We work with all our strength to offer you high-quality products.

Our Vision

To become a leading company by increasing our brand awareness and offering innovative products to both domestic and international markets.

Our Mission

Our passion is to make you beautiful again every single day.

We Draw Strength from Our Values

Helpful: Believing that solidarity among people is a great virtue, we aim to pass on our commitment to helping those in need—within our means—from the past to the future, to raise healthier individuals and improve the quality of social life.

Successful: Our passion for always being better is one of the key values that makes us successful. We never abandon our belief that the strength we draw from our employees will lead us to success, even under the most challenging conditions.

Innovative: Believing in change as an essential part of sustainable success, we continuously improve ourselves and our business, considering renewal one of our most important values.

Agile: In a world that changes so rapidly, we see managing our way of doing business and corporate structure with the flexibility to meet the needs of our customers, employees, and society swiftly as one of our core values.

Fair: We regard keeping our promises under all circumstances, and being honest and fair in all our relationships, as one of our most fundamental values.

Turquality Brand Program

Lila is one of the few brands included in the Turquality Brand Program. This distinguished program once again certifies our brand’s global strength, innovation vision, and leadership in the industry.

Our Quality Policy

With our customer-oriented principle, we aim to meet our customers’ needs and expectations, manage feedback effectively, and maintain the highest level of customer satisfaction. At the same time, making efficient use of existing resources, continuously improving our services, and increasing their effectiveness are among our core principles.

Our Environmental Policy

Our company is committed to taking responsibility on environmental issues. We act in accordance with environmental laws and business ethics, monitor and reduce our impacts, and raise awareness among our suppliers and employees by adopting the following principles:

Legal Compliance and Business Ethics:
• We fully comply with the requirements of environmental laws and business ethics.
• We manage our business processes in an environmentally friendly way.

Monitoring and Reducing Impact:
• We continuously monitor our effects on air, water, and soil.
• Based on evaluations, we take actions to reduce adverse impacts.

Waste Management:
• Using modern technologies, we ensure that waste is disposed of or recycled without harming the environment.
• We promote waste reduction and recycling.

Continuous Improvement:
• With the participation of all our employees, we continuously improve our environmental management processes.
• We carry out our activities in line with our environmental policy.

Climate Change:
• We follow scientific research to understand and mitigate the effects of climate change.
• We reduce our carbon footprint by promoting energy efficiency and renewable energy sources.
• We train all our employees and suppliers on climate change.

Reducing Major Industrial Accident Risks (BEKRA):
• We apply and regularly review safety standards to prevent industrial accidents.
• We develop emergency plans and conduct regular drills.
• We train our employees and suppliers on industrial safety.

Our Occupational Health and Safety Policy

We aim to comply with occupational health and safety regulations, identify hazards, assess risks, and ensure a safe working environment. At the same time, we strive to continuously improve our occupational health and safety management processes with the participation of all employees and carry out our activities in line with these principles.

Our Certificates